RTD cocktails lead 2026 beverage trends.

The art behind the RTD boom

[{"selector":"#anim-8591e62f-555d-4b4a-bbfd-465ea8bf4d1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13c77570-ee37-4f0e-b988-4abd34007bad","keyframes":{"transform":["translate3d(0px, 174.95598%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19a1acc8-e07e-4fe1-9201-6b4829d43626","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb21a83-9e76-4de0-a92e-ea7f3e8dd38a","keyframes":{"transform":["translate3d(0px, 174.95598%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

exotic FRUITS RISE

[{"selector":"#anim-357b8aa8-3b2e-4d78-832f-0d0d86c085ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ede35a2-bedf-4991-9278-879bba0f4b5e","keyframes":{"transform":["translate3d(0px, 168.60676%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e23a0773-bd06-45e6-88c9-3dc3a2ac194e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d9f3a4c-a46a-4831-8fe4-fa614c508964","keyframes":{"transform":["translate3d(0px, 168.60676%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7726fdb5-47e4-48d3-b472-c0c6df7019af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f04369e-80b1-4f07-a569-4db689ea1d9b","keyframes":{"transform":["translate3d(0px, 168.60676%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Gen Z and Millennials drive demand.

[{"selector":"#anim-3320cc8f-0494-481f-b4b2-1868660d827d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-232c258d-945b-4863-833a-1ffb2f059462","keyframes":{"transform":["translate3d(0px, 168.60676%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Watch it Want it

[{"selector":"#anim-531d2d6a-1ac1-4182-aae3-783094ec6a64","keyframes":{"transform":["rotate(-1deg) translate3d(141.33334%, 0px, 0) rotate(1deg)","rotate(-1deg) translate3d(0px, 0px, 0) rotate(1deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-13ee0906-d5b9-4165-8c61-806c5c545265","keyframes":{"transform":["rotate(-1deg) rotateZ(180deg) rotate(1deg)","rotate(-1deg) rotateZ(0deg) rotate(1deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-b66b2c65-2246-4e43-b5f6-0c9cac21e2c8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.820737881140466%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

RTD cocktails lead 2026 beverage trends.

The art behind the RTD boom

exotic FRUITS RISE

Gen Z and Millennials drive demand.

Watch it Want it

2026 Tastes Better Ready fot itt?